While Cycle Gear and RevZilla might seem like competitors, their recent partnership throws a curveball at that assumption. The two outdoor giants have taken unique steps to collaborate, rather than merge or acquire each other.
A Shared Holding Company:
Instead of outright ownership, Cycle Gear and RevZilla founders, along with J.W. Childs, established COMOTO, a new holding company, to collectively own both businesses. This innovative structure allows both brands to retain their independence while leveraging shared resources and expertise.
Complementary Strengths:
Cycle Gear shines in brick-and-mortar retail, offering a vast selection of bikes and gear. RevZilla, on the other hand, excels in online retail and content creation, reaching a wider audience. By combining these strengths, COMOTO creates a formidable force in the outdoor industry.
Collaboration in Action:
The partnership has already yielded fruitful outcomes. For example:
- Shared logistics: COMOTO leverages combined resources to streamline logistics and distribution of bikes and gear.
- Enhanced content: RevZilla’s expertise in content creation enriches Cycle Gear’s online presence and social media channels.
- Increased reach: Cycle Gear’s retail network provides a physical presence for RevZilla’s online community.
Looking Ahead:
The Cycle Gear-RevZilla partnership demonstrates a strategic shift in the outdoor industry. By joining forces rather than competing, these leading brands are creating a more holistic and engaging experience for customers. This collaboration sets the stage for future innovations and growth in the years to come.
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